The Startup Magazine

SEPTEMBER 12, 2023

Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing. Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. Spread the word and get people talking about your stuff.

Channel 146

Channel Social Media Marketing PPC 146

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. What’s crazy is that visitors from certain ISPs showed stronger engagement and higher conversion rates compared to other ISPs (this is where I almost cried).

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

NOVEMBER 28, 2018

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.

PPC 117

PPC Search CPA Campaign 117

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 2: Social media surveys. Social media surveys easily give fairly reliable quantitative data from actual people.

Business Plan 94

Business Plan PPC Lean Campaign 94

searchengineland.com

MAY 30, 2012

Search & Conversion. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software. Enterprise SEO.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why conversion attribution starts with traffic attribution. Why conversion attribution starts with traffic attribution.

Analytics 118

Analytics Campaign Email Channel 118