A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. You need to be a part of that conversation which means a real sales force, sales materials, impressive logos, case studies, and referenceable customers. You will be compared to alternatives and weighed.
A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
Here are the details of both of those customer development experiences. Recently at WP Engine I did some brand new customer development for a new project that we think will revolutionize WordPress blog management. But then as the conversations wore on, I felt a change. But there’s no one “number.”
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A Smart Bear: Startups and Marketing for Geeks
MAY 17, 2010
Of the 3,204,523 pub conversations where someone said "Have you heard him speak ?" Or do you think I'm wrong and it really is better to have $1/hour people protect you from those inane customers? Leave a comment and join the conversation. It's like Kermit the Frog got kicked in the balls. (Oh,
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 21, 2011
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. Depending on your personality you can either choose to engage or exit the conversation as fast as possible. We think maybe [inaudible] small differences.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So be sure to make a free user account and participate in the offline conversation there. Jason: get into customer development and it’s a big waste.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
So conversion rate percentage, of course it can always be higher and we’re doing a lot of stuff to make that higher, but it’s in line with other applications. Jason: Yeah, one percent conversion rate is pretty normal. I’ve had some very good conversations with a large insurance company. So on the one hand.
A Smart Bear: Startups and Marketing for Geeks
APRIL 16, 2013
Freemium is not customer development Just imagine how much you’ll learn once you have 1,000 real, active users of the system: Everything from behavioral statistics (which features are actually used?) Freemium conversion rates makes marketing expensive A really good conversion rate for free-to-paid is 4%, like Dropbox.
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