Conversion Deal Structure Employee Marketing 
YoungUpstarts
MAY 9, 2019
The investment banker or advisor you hire will help you market your company and find potential buyers. They will help you get the business ready for sale by creating marketing material, and then once ready, the process will begin. They will usually outreach to potential buyers with a short teaser to gauge interest.
David Teten
OCTOBER 1, 2015
intrapreneurs, e.g., the employee of GE who is tasked with launching a new business. I’ve been looking for suggestions for an initial deal structure that is appropriate for the theoretical case of a trusted dev shop putting in $100k in market-value of services over a 6 month period in time. mentor VCs, e.g., most VCs.
A Smart Bear: Startups and Marketing for Geeks
JUNE 27, 2011
The conversation went like this: HIM: They offered me $X, but I wonder whether I could make the same money if I just kept the company. Or what if we have another stock market collapse or if they shoot down a plane over California? Do you prefer Deal B? Where to start? Collapsing the possibilities. ME: How so?
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