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Building A Sales Development Function for Early Stage Startups with Sally Duby

Mucker Lab

OCTOBER 10, 2023

In navigating the transition from founder-led sales to a structured approach, the pivotal question arises: when to hire a Sales Development Representative (SDR) or an Account Executive (AE) ? If there are inbound leads, the situation is different; hiring an AE might be suitable if these leads align with the ideal customer profile.

Early Stage 78
Early Stage Sales Developer Development Team Review 78
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The Playbook for Scale Up Nation

Seeing Both Sides

SEPTEMBER 15, 2015

This post was co-authored with Omri Stern and originally appeared in Harvard Business Review. Eighty-two percent have global offices, and yet 91% are still run by Israeli CEOs, as opposed to foreign executives hired from the outside. until the late-stage go-to-market phase may be too late. American VCs are critical.

Cofounder 20
Cofounder Technical Review United States 20
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