The Next Web

FEBRUARY 1, 2014

It’s critical that you continually move past your job description and contribute to the industry conversation on a larger scale. Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. Write consistently. Use social media to answer questions.

Leadership 146

Leadership Marketing Social Media Audience 146

ConversionXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? How have you influenced pipeline growth and conversions?

Demand 95

Demand Management B2B Campaign 95

ConversionXL

SEPTEMBER 6, 2018

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why sitelinks matter for conversions. Google’s own research has shown that, compared to non-branded keywords, brand keywords have a 2x higher conversion rate. Why sitelinks are critical for mobile conversions.

Curation 100

Curation Conversion Search Mobile 100