Steve Blank

OCTOBER 24, 2016

And is moving the company into augmented reality and conversational AI. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance. Between 2001 to 2008, Jobs reinvented the company three times.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

And is moving the company into augmented reality and conversational AI. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance. Between 2001 to 2008, Jobs reinvented the company three times.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

ConversionXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

YoungUpstarts

NOVEMBER 7, 2016

Popular offline approaches include: Distributing physical leaflets. Word-of-mouth marketing can also be highly beneficial for your business. Direct marketing methods promote quality customer service. Physical marketing materials properly channelled will help you to build a steady customer base. Physical vouchers.

Marketing 124

Marketing Advertising Distribution Reputation 124

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design. That’s 10x what many websites convert.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Rob Go

AUGUST 10, 2011

For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW! Security Choice: The Power of Conversion Through Transparency. Shopbop: (Luxury) Ecommerce and Branding Done Right!

Web 164

Web Design Marketing Security 164