Ben's Blog

JUNE 18, 2011

Music distribution—the largest music distributor in the world is a technology company, Apple; its largest potential threat, Spotify, is a software company. Direct marketing—the largest direct marketing company in the world is a software company, Google. What is next?

Technical Review 76

Technical Review Software Review Valuation Internet 76

YoungUpstarts

JANUARY 20, 2014

An advertising campaign through leaflet distribution is not just about getting your company’s message or services through doors, it’s about opening those doors to gain new customers. There are several ways that advertising through a leaflet distribution campaign can maximize your advertising efforts: 1. Trial to avoid error.

Distribution 178

Distribution Campaign Advertising Direct Marketing 178

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Rob Go

AUGUST 10, 2011

For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

The best and most common way of communicating with the media – print, radio and TV – is through preparing and distributing a media release to them. If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience.

Media 77

Media Advertising Public Relations Email 77

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

The best and most common way of communicating with the media – print, radio and TV – is through preparing and distributing a media release to them. If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience.

Media 62

Media Advertising Public Relations Email 62

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Occam's Razor

AUGUST 28, 2006

You have taken time to understand the distribution of departures between the cart and checkout processes. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). Just kidding. : ).

Metrics 98

Metrics Analytics SEM Campaign 98

YoungUpstarts

SEPTEMBER 27, 2016

Email remains one of the most cost-effective channels for marketing departments all around the world. According to the Direct Marketing Association , Email marketing yields an average 4,300% return on investment for businesses in the United States. Start building your email list. Don’t believe us? Get Creative.

Channel 100

Channel Social Media United States Email 100

Up and Running

FEBRUARY 23, 2016

Learning to do market research is that step you really can’t skip, because while it certainly helps if you know what you want to grow, you’re still going to need to know who is going to buy your products, where you’re going to sell them, and how you’re going to do this, all while taking competitors into consideration.

Colorado 60

Colorado Southern California Business Plan Oregon 60

Occam's Razor

JANUARY 28, 2013

It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. I love this. It is impossible to understand.

Web 164

Web Design Marketing Security 164

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. What about companies, like Siebel, that started with partner distribution first? What about companies, like Siebel, that started with partner distribution first?

San Francisco 154

San Francisco Lean Metrics Design 154

The Startup Magazine

OCTOBER 15, 2018

It is a set of custom marketing strategies you need to engage in to ensure that your product identifies, attains, retains and grows its demographic. Content Marketing Basics. Content marketing is a marketing method that involves disguising the direct marketing of a product to an audience.

Marketing 120

Marketing Social Media Campaign Startup 120

VC Adventure

FEBRUARY 23, 2010

Ice Energy delivers distributed energy storage and smart grid solutions to leverage higher efficiencies associated with generating and transmitting less expensive off-peak power. Clementine Arts markets the first full line of natural art supplies for children. . TopSchool, Inc.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

VC Adventure

FEBRUARY 23, 2010

Ice Energy delivers distributed energy storage and smart grid solutions to leverage higher efficiencies associated with generating and transmitting less expensive off-peak power. Clementine Arts markets the first full line of natural art supplies for children. . Additional Colorado Representatives. TopSchool, Inc.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52