Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design. That’s 10x what many websites convert.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

www.chancebarnett.com

MAY 10, 2011

There are LOTS of examples out on the web of each of these you can find if you just do some Google searched and click on the Paid Adwords ads and see the landing pages there. “As Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. early on and prominently on your landing page.

SEM 47

SEM Email Los Angeles Conversion 47

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Inspite of its absolutely adorable qualities it is surprising that this metric does not get as much prominence as, say, conversion rate ( stop obsessing post , best practices post ).

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue!

Metrics 120

Metrics Analytics PPC Campaign 120