Up and Running

JUNE 14, 2017

The end user of the application was those who recycled, however, the recycling and reward redemption process required partnerships with recycling facilities, local businesses, and government agencies. They looked for reviews, social interactions, and recommendations. Those partners paid for a membership with Recycler Spotter.

Technical Review 96

Technical Review Distribution Redemption Demand 96

ConversionXL

JANUARY 30, 2013

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. That’s ~12% more than the average person.

Social Media 134

Social Media Sales Media Social Network 134

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Why should you care about measuring multichannel impact?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

AUGUST 24, 2015

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. The contest increased trial engagement by 54% and conversion rates by 15%.

Retention 48

Retention Customer Software Review Technical Review 48