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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. That’s ~12% more than the average person.

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How and Why You Should Validate Your App Idea Before You Build

Up and Running

The end user of the application was those who recycled, however, the recycling and reward redemption process required partnerships with recycling facilities, local businesses, and government agencies. It worked by enticing app users to recycle, which earned them points they could redeem for rewards from local businesses.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Why should you care about measuring multichannel impact?

Analytics 116
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Knowledge

Occam's Razor

Six Tips For Improving High Bounce / Low Conversion Web Pages. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? I Got No Ecommerce. Stop Obsessing About Conversion Rate. Tip #15: Measure Latent Conversions & Visitor Behavior. Tip #13: Measure Macro AND Micro Conversions.

Analytics 124
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Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns

crowdSPRING Blog

My junk email is an account I use specifically to sign up for random websites, to conduct ecommerce, and to avoid the mailing lists that my accounts inevitably (and magically) appear on. Which, BTW, is a phenomenal rate of redemption in the universe of online marketing.). Target and segment. Recognize the risk.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

A good example, for e-commerce and non-ecommerce sites, is [link]. The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website.

Analytics 165
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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” However, what really matters is the ease of the redemption process and the rewards available. The contest increased trial engagement by 54% and conversion rates by 15%. Why Gamify Customer Retention?