Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JUNE 3, 2014

But when they somehow stumble on the right things , they are able to see significant increases on conversions. This is what Peep has to say about it: “Serious gains in conversions don’t come from psychological trickery, but from analyzing what your customers really need, the language that resonates with them and how they want to buy it.

Conversion 132

Conversion Design Restful Web 132

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. Just go to their site and type in your URL in the blue box and hit the green button and you'll see what I am talking about.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

FEBRUARY 9, 2015

Getty is the fourth green line. This is what it looks like, for our website and our images category leader… You can notice big differences in acquisition strategy right away – from the size of the boxes, and from, for example, seeing that Web Portals and Search is darker green (more growth) for Shutterstock than for us.

Metrics 60

Metrics Analytics Non-Compete Search 60