Up and Running

MAY 3, 2021

In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. Use this to create a forecast that showcases what really matters for the business: the link between clicks and conversions. What is an SEO business? For those not in the know, SEO refers to search engine optimization.

SEO 147

SEO Vertical Forecast Metadata 147

Duct Tape Marketing

JANUARY 25, 2016

MicroData , as defined by Wikipedia, is a WHATWG HTML specification used to nest metadata within existing content on web pages. RFDa or Resource Description Framework in Attributes is another format that adds a set of attribute-level extensions to HTML, XHTML and various XML-based document types for embedding rich metadata within web pages.

SEO 28

SEO Kansas City Software Review HTML 28

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics.

Analytics 113

Analytics Software Review Metadata Campaign 113

The Startup Magazine

OCTOBER 16, 2023

SEO – Search Engine Optimization for Online Marketing By optimizing content, website structure and technical elements, SEO agencies help startups improve visibility, increase lead generation, and establish authority. While SEO takes time, the long-term return on investment makes it a strategic choice.

SEO 88

SEO Metadata Lead Generation Startup 88

Duct Tape Marketing

MARCH 17, 2023

07:37] You talk a lot about conversion rate optimization, so tell me a little bit of your thinking on what you’ve seen when you’ve got people to focus on that. [09:24] And I was able to show him spikes in web traffic, spikes in conversions, , you know, every single time that thing went out. What was needed? So it's awesome.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

DECEMBER 9, 2013

Because Rehabs.com makes it’s money as a lead generation site, this emotional campaign was a huge success. These “micro-emotions” as Malcolm Gladwell calls them , are the metadata of human interaction. Case Study #2 MailChimp Gets A Friendlier Design – Increases customer base by 600% In A Year.

Sales 126

Sales B2B Campaign Video 126