Conversion Metrics NPV Retention 
ConversionXL
AUGUST 10, 2016
It requires that optimizers put in the effort to create user state models, dig into cohort analysis and correlative metrics, run experiments for different user states, etc. When optimizers talk about A/B testing and experimentation, they’re focused on increasing conversions. day 1 retention). What Are User State Models?
andrewchenblog.com
JANUARY 28, 2010
Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? Do it right, and your conversion rates might be as high as 20%.
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