Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. This is often called “funnel optimization.”

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

FEBRUARY 3, 2022

A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs. This exercise will lead you to a full picture of the channels you can leverage to increase those metrics.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

AUGUST 23, 2017

” I had the pleasure of speaking to Dr. Chip about customer journey and innovative service metrics. The answers from our conversation are as follows: Q. Metrics should be anchored in part to customer outcomes, not granular processes and practices. ” They referred to the concept as “cycle of service mapping.”

Customer 130

Customer Channel Design Retention 130

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. For example, in a year, do you think you can increase your retention by 30%?

Marketing 48

Marketing Distribution Retention eCommerce 48

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20