Up and Running

OCTOBER 21, 2014

While our data does apply to a US audience, the reasons for starting a business really aren’t going to be that different, whether you’re in Canada or South Africa. A sales forecast. Help the business owner define how credit fits into the overall sales and marketing plan. Startup costs. An expense budget.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Occam's Razor

SEPTEMBER 7, 2010

The top ten of anything rarely changes (except in rare circumstances like a sale or on a pure content – think news – site). This simple hypothesis: The true value of a metric (bounce rate, conversion rate, time on site etc) for dimensions with small participants will be imprecise. The problem? But we need more.

Analytics 109

Analytics Web Peru Argentina 109

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. Now I can quite literally follow the path to every conversion. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!).

Analytics 143

Analytics Sierra Leone Channel Conversion 143