Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric
Occam's Razor
AUGUST 28, 2006
Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. Two examples: Shipping Costs: If people just want to know what the shipping cost make it easier for people to find shipping than having to go to checkout or add to cart.
Let's personalize your content