Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. Viral marketing costs real money, but is often worth it. Pay per click (PPC). Streaming video.

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. Pay per click (PPC). Viral marketing costs real money, but is often worth it. Crowdsourcing.

Internet 224

Internet SEM Wiki Entrepreneur 224

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. 5: Rent or Own?

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 1, 2008

Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Or help someone learn about your company and then apply for a job (saving you $2,500 in recruiting cost per person!).

Analytics 116

Analytics Conversion Campaign Redemption 116