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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

SEPTEMBER 7, 2009

The Startup Death Spiral: The Cost of Getting Product Launch Wrong By the time of first customer ship, if a startup does not understand its market and customers, failure unfolds in a stylized ritual, almost like a Japanese Noh play. Without the revenue to match its expenses, the company is in now danger of running out of money.

Customer Development 232
Customer Development Developer Customer Silicon Valley 232
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116
Analytics Conversion Campaign Redemption 116
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