How I Started, Grew & Sold An E-commerce Business For Quarter Million Dollars ($250,000) – Part 2
Entrepreneurs-Journey.com by Yaro Starak
MARCH 10, 2011
Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. One bottle of designer perfume can cost anywhere between $15-100, and I had a ton on hand. This was a huge risk. Think about potential inventory breakage and obsolescence.
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