Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)
ConversionXL
AUGUST 5, 2013
While so many landing page optimization efforts go toward better structure , copy , design or call to action - it’s often the missing scent that’s the culprit. Same girl, same design, same call to action look, same copy. Ad design (or email design etc) needs to match landing page design. They match!
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