Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. Startup validation tactic 3: PPC (pay-per-click) test campaigns.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Develop a Smarter Understanding of Your Audiences. You can start with all the standard reports, but perhaps the fastest way for you to start exploring the best features is to download some of the wonderful solutions in the Google Analytics Solutions Gallery. You spend money on SEO and PPC.

Analytics 60

Analytics Metrics eCommerce PPC 60

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Test ideas came from HiPPOs, tests were often broken, development cycle was 6 weeks, only one analyst. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend.

San Antonio 86

San Antonio Metrics B2B Analytics 86