Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
Consumers responded to name and concept well, solves real problem, o Took 4 months to build initial prototype. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. . - Getting started: o Matt founded LowerMyBills.com in Dec 99, exited to Experian in Jan 05 for $400M.
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