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Remove CPA Remove Green Remove Portfolio Remove Revenue
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. From a Venn -diagram.

Channel 161
Channel Analytics Campaign Conversion 161
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

AUGUST 9, 2016

It has been a great way to immediately influence revenue for my ecommerce engagements. The change required based on this data is not just your marketing portfolio re-allocation, that is almost trivial, what' bigger, huger, crazy-harder is changing how your company thinks. Where you have CPA, it is is an even more valuable signal.

Analytics 60
Analytics Metrics eCommerce PPC 60
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