CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Test functionality before you try to harvest fruits. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Image Credit.
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