article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Image Credit. Using the data.

article thumbnail

Beware The Consultant

infochachkie.com

To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. John is a CPA and holds an M.B.A. IP) is an ugly thing at a startup. Pyramid Power. from the Wharton School. Note: All of my advice in this blog is that of a layman.

Equity 40