CPA Partner Sales Cycle Technical Review 
infochachkie.com
SEPTEMBER 24, 2011
If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Basing a consultant’s compensation on the incremental revenue they generate is a great example of a deal that is on The Fringe (for other creative approaches to partnering, see Agreements on The Fringe).
ConversionXL
APRIL 12, 2017
Crappy or outdated technology. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). 23 partner-based projects. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend.
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