ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. The value of car sales through their retargeting was 98% higher than the offline average. Lowered the average campaign CPA to 72% below average. Key Takeaways.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Site visits initiated by clicking a link on another site almost always have an HTTP Referrer value.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

SEPTEMBER 30, 2020

The interest in private browsing, VPNs, and secure browsers like Tor or Brave went from geeky to standard. Once you have a whole year of data, you can also adapt to seasonality, sale periods, and other contextual events (e.g., Oh, and don’t forget about private browsing. Private browsing. A good example is the launch of ITP 2.1

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. Generating awareness through PPC. Additionally, gather data from sales and customer services reps.

Customer 140

Customer Marketing Social Media CPA 140