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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. The value of car sales through their retargeting was 98% higher than the offline average. Lowered the average campaign CPA to 72% below average.

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6 Business Idea Validation Tactics to Improve Your Business Planning

Up and Running

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. Startup validation tactic 5: Test sales. See Also: The History of Lean Planning.

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Harnessing Digital Marketing Channels for Explosive Business Growth

The Startup Magazine

With the proper strategy, digital marketing can catapult your firm to new heights by drawing in a wider audience, raising brand awareness, and boosting sales. Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Are you aware of your profit margin on every type of sale? Additionally, since the networks earn a fee from affiliate sales, they have financial interests that can drive self-serving decisions.” (via PPC – 29.88%.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? But is one better than the other? via KlientBoost).

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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. This is where UTM parameters come to the rescue. What are UTM parameters?

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

No NDA's to sign, no software to install, no IT resources required. SEO & PPC, Because You Should! You spend money on SEO and PPC. Where you have CPA, it is is an even more valuable signal. Attribution model is not a software or math problem, it is an entrenched human minds problem. Awesome, right?