CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Valuation increase? Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Longer decision cycle.
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