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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

The CEO doesn’t care about his website, he cares about his valuation (i.e. Sell CRO by calculating the valuation increase. Valuation increase? Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Longer decision cycle.