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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim."

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails. Design your playbooks so they’re easy to skim, and at all costs, avoid density in the writing and formatting. Think about your playbook from the perspective of a new hire. Focus on design and copy rules. Color palette.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. How did you address that?

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For Neopets, its simply a side-effect of their game-like product design. ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the. Expo SF (May.

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Lessons Learned: About the author

Startup Lessons Learned

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Eric, I landed upon your blog when I was searching for the path to CTO a couple of months back and I have been a frequent to the site since then. Your "startup-lessons-learned" are very valuable. Expo SF (May.

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 . ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the. Expo SF (May.

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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 . ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the. Expo SF (May.