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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Generally speaking, each playbook should have five main parts. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Measurement.

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Events and Networking in Los Angeles

SoCal CTO

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. He has twenty years’ experience as a CTO.

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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

In his tenure as CEO of DataSift we have never missed a monthly revenue figure. He has grown our US operations from 1 employee (him) to a global organization of 75 employees that will finish the year with 8-digit revenues (90+% recurring) and more than 350% year-over-year growth. In his spare time he raised nearly $30 million.

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Finding Good Developers in Los Angeles?

SoCal CTO

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Finding Good Developers in Los Angeles? Im part of a CTO group that meets once a month to discuss various topics. He has twenty years’ experience as a CTO. He has been the CTO for several start-ups, most notably eHarmony.

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Stanford Podcasts - eHarmony - Greg Waldorf

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 27, 2007 Stanford Podcasts - eHarmony - Greg Waldorf I was just pointed to a set of great podcasts done by Stanford B-School and particularly, I just listed to the podcast by eHarmonys Greg Waldorf. He has twenty years’ experience as a CTO. in Computer Science.

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Innovation and Geography

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. eHarmongy) as an acting CTO. in Computer Science.

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Entreprenuer Network

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.