CTO Hire IPO Marketing Sales 
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast.
www.huffingtonpost.com
MAY 10, 2011
Ive occasionally worked with executive recruiters, for example in hiring a CTO for my first company, Eve.com. This time, I decided to handle the process myself. Size of Opportunity - market size, revenue or usage, exit outcome and their ability to get equity early are all important.
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Mucker Lab
APRIL 6, 2023
Are there types of companies, market segments, industries, or business models where PLG does not make sense? Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Those types of tools actually require work in the initial days of the sales motion.
Steve Blank
OCTOBER 24, 2017
Uber , Zenefits , Tanium , Lending Club CEOs of companies with billion dollar market caps have been in the news – and not in a good way. — Unremarked and unheralded, the balance of power between startup CEOs and their investors has radically changed: IPOs/M&A without a profit (or at times revenue) have become the norm.
www.entrepreneur.com
SEPTEMBER 22, 2011
Money Money Home Financing Taxes Accounting Basics Personal Finance Money Management Payments & Collections IPOs and DPOs Will Crazy Market Moves Kill IPOs and Slash VC Investment? Posted in Franchises 30+ days ago Which Franchise Markets Are Most Profitable? Financing Some Jobs Act Proposals Make Headway.
adamac.blogspot.com
MARCH 9, 2010
Adam MacBeth Tuesday, April 07, 2009 10 Startup Red Flags Ive worked on a number of startups: from seed-stage through IPO, as a founder, employee, advisor, and consultant, as well as evaluating a bunch from the outside, so Ive seen my share of screw-ups. Ever met a CTO/VP Engineering or CEO/CTO? Adamac Attack! Yeah me neither.
Startup Lessons Learned
JULY 28, 2010
In the early fall of 2009, as kaChing prepared for its marketplace launch, the management team showed the app—which included real time market data, SEC-grade accounting, analytics, compliance and customer management tools—to a number of investment pros to get feedback and endorsements. That all-hands lasted five minutes.
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