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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.

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How I Found a Great CTO

www.huffingtonpost.com

Minted.com is both a global design community and stationery retailer. Independent graphic designers from all over the world submit designs to our ongoing design competitions, and Minteds community votes to tell us what to sell. This time, I decided to handle the process myself.

CTO 43
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful demand generation campaigns break down silos between marketing and sales. Seed your launch campaign with advance sales. Definitions of failure also vary.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. The designers might be telling you that the new design looks much better than the old one, and thats probably true.

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17 Entrepreneurs Share their Favorite Quotes

Hearpreneur

Whether you’re entering a new sales meeting, court room, doctor’s office or a cage fight, you will find yourself repeating it more and more often. For instance, you cannot expect a web development agency to be good at SEO or web design, and vice versa. Thanks to Joseph Robison, Green Flag Digital. #13

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

Right now we're working on a multi-platform sales support program for Daylight Transport, a mid-sized LTL (Less Than Truckload) carrier and logistics company. Clients use our templates for things like sales sheets. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. What are you working on now?

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Where is the best place to find a rockstar developer to bring it to life?

www.quora.com

Developer, engineer, CTO, or technical co-founder? Creative, innovative, or dreamy (not so sure about the last one), green 'get started' button or orange? You don't need a self-designated 10x imbe. Or going to design classes. Rockstar v. Ability to create a strong culture. Or reading books.