Lessons Learned: The one line split-test, or how to A/B all the time
Startup Lessons Learned
SEPTEMBER 15, 2008
The goal is to have split-testing be a continuous part of our development process, so much so that it is considered a completely routine part of developing a new feature. The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel.
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