Customer Development Employee Metrics Sweat Equity 
grasshopperherder.com
SEPTEMBER 24, 2011
Piercing the Corporate Veil – Sweat Equity Consulting. Some have been as co-founder, most have been as a consultant with the possibility of becoming an paid employee, “as soon as we close our funding round.” If you did, why would you be consulting for sweat equity instead of investing as a VC or for yourself?
grasshopperherder.com
FEBRUARY 19, 2011
If you’re waiting for a marketing guy to talk to customers, you’ll never understand the target market. Show Metrics If you ask me to be a co-founder or even just a consultant, you’re essentially asking me to invest in your company with my time. As an investor, I will expect the same metrics an investor would get.
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