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Maternova and the Business of Saving Lives: A Secret to Success Story

Up and Running

“It took an enormous investment of sweat equity on both our parts,” Allyson admits. As an employee of Palo Alto Software, I remember reading about Maternova because in 2012, they won the “Business Boost” competition we were sponsoring, and a grand prize of $10,000. The Lean Startup by Erik Reis.

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Target market advisory boards

Austin Startup

Especially in early rounds — pre-seed and seed— when there are limited sales metrics and only early signs of product-market fit, these advisors help complete “the package” so to speak, providing a useful industry reference to investors and filling in the gaps in domain expertise that are common in disruptive tech-first founding teams.

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Piercing the Corporate Veil of Sweat Equity

grasshopperherder.com

Piercing the Corporate Veil – Sweat Equity Consulting. Some have been as co-founder, most have been as a consultant with the possibility of becoming an paid employee, “as soon as we close our funding round.” If you did, why would you be consulting for sweat equity instead of investing as a VC or for yourself?

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Things to Avoid When Recruiting Co-founders

grasshopperherder.com

Show Metrics If you ask me to be a co-founder or even just a consultant, you’re essentially asking me to invest in your company with my time. As an investor, I will expect the same metrics an investor would get. Don’t tell me your metrics are a secret and please don’t tell me you have to “look them up.&#

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5 Signs You Need to Create Your Startup Sponsorship Program

Women Entrepreneurs Can

During the early days, these are your key contributors and they must be willing to put as much sweat equity into the organization as you are. This can be problematic if employees are stretched too thin; it doesn’t matter how much talent they have or how invested they are into your concept.