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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. You can imagine how well that worked. I think theyve succeeded.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

Agile 111
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Is the Lean Startup Dead?

Steve Blank

With fewer than 10 employees but almost $2-billion dollars in the bank, they plan on jumping right in. Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. But NewTV doesn’t plan on testing these hypotheses.

Lean 335
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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

He was a very early employee of Facebook , and engineering director there through the moment it blew up. Companies of note Learn from companies that have been through the fire--and have lessons to share. Aditya Agarwal has lived through startup hypergrowth--twice. Now he’s VP of engineering at Dropbox , where he’s seeing similar growth.

Lean 165
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Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Filed under: Big Companies versus Startups: Durant versus Sloan , Customer Development , Science and Industrial Policy. Fast forward to today.

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