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Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. So to get new divisions launched large optimistic forecasts are the norm.

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At times not losing is as important as winning

Steve Blank

Customer Validation. We had closed four $100,000 deals for our customer relationship management software. For the next several weeks, the entire E.piphany engineering department worked with Autodesk’s sales operation team to build a prototype using real Autodesk data. At times not losing is as important as winning.

Forecast 296
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NYU Commencement Speech 2016

Steve Blank

NYU Engineering Commencement Speech. Thank you for the opportunity to address you on your graduation from this esteemed engineering school. And there are more to come: your first job, getting married, buying a house, having a child, becoming a manager, starting a company, retirement – and eventually commencement speaker.

Lean 223
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Search versus Execute

Steve Blank

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? And when do business planning and execution come into play?

Search 324
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The Lean LaunchPad Online

Steve Blank

I wondered if business plans and 5-year forecasts were the right way to plan a startup. Experienced entrepreneurs kept finding that no business plan survived first contact with customers. I read a ton of existing literature and came up with a formal methodology for search I called Customer Development. Sign up here.

Lean 322
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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. This Stanford class will introduce management tools for entrepreneurs. We’ll build the class around the business model / customer development / agile development solution stack.

Wiki 316
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So what does CTO mean, besides just "technical founder who really cant manage anyone?" I always assumed I wouldnt manage anybody. Being a manager didnt sound fun - deep down, who really wants to be held accountable for other peoples actions? So I initially gravitated to the CTO title, and not VP of Engineering.

CTO 168