Remove Customer Development Remove Engineer Remove Sales Cycle Remove Viral
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. 1/mo means you can’t afford customer service and it must incrementally free to run the technology behind it, both of which have implications for the sort of product you have to build (e.g. Think: GoDaddy).

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

This is an incredible skill, one that most engineers overlook. Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

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