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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 316
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. This can be a surprisingly difficult zone to become profitable in, because the sales and marketing motions and engineering costs are the same as for much larger sales, but without the attendant revenue.

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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Jeremy Johnson. Our revenue model was wrong.

Cofounder 143
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Jeremy Johnson. Our revenue model was wrong.

Cofounder 120
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

This is an incredible skill, one that most engineers overlook. For more on how this plays into the process of scaling up, see the Customer Creation stage of the customer development model.) But in the meantime, by iterating on their product with customers, they have a chance to get there on their own.

Customer 167