Customer Development, Engineer, Vertical and Web

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

OCTOBER 19, 2009

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.)

Engineer

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

MAY 28, 2009

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets.

Vertical

Vertical Silicon Valley Marketing Customer

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.) What plan says that?

Customer Development

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Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development

Customer Development Developer Customer Silicon Valley

Vertical Markets 3: Reducing Risk in Startups « Steve Blank

Steve Blank

JUNE 3, 2009

Reducing Risk – Simulation versus Customer Development If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. The Customer Development Process I teach and write about is designed to do just that.

Vertical

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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

AUGUST 13, 2009

Since I wasn’t an engineer, my contribution was around the team-building and fund raising. Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one.

Silicon Valley

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Ask and It Shall be Given « Steve Blank

Steve Blank

JULY 27, 2009

And I understood engineering since I interacted with them almost daily. I also knew our customers. And finally, I had a great working relationship with our engineers who designed the chips. As part of the sales organization, I thought I kind of figured out what the function of the sales department was. (In Thanks Steve!

Silicon Valley

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley

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Customer Development is Not a Focus Group

Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted.

Customer Development

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Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

I have a question though- do you think that most content metrics (the ebook example you mentioned) should be developed by the "author" to target their specific data, or do you think there are opportunities for a new business vertical that give these tools directly to the creator. Though technology tools and Web 2.0

San Francisco

San Francisco Lean Technical Review Distribution

Lean Startups aren't Cheap Startups

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean

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Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Steve Blank

MAY 21, 2009

If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department. If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,) you know they’re expensive in time, dollars and resources.

Silicon Valley

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Startups in stealth mode need one piece of advice - Discussion

news.ycombinator.com

SEPTEMBER 16, 2011

We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> The story of the v-8 engine is a bit different. Our idea is boring and not revolutionary.

Stealth

Stealth Technical Review Startup Software Review

“Lessons Learned” – A New Type of Venture Capital Pitch

Steve Blank

NOVEMBER 12, 2009

The presentation didn’t have a single word about Lean Startups or Customer Development. Reply Dan Hodgins , on November 13, 2009 at 1:12 am Said: Hi Steve, Just listened to your “Retooling Early Stage Development&# for about the 10th time tonight as I was cleaning my room. Your results may vary.

Venture Capital

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The Secret History of Silicon Valley Part V: Happy 100th Birthday.

Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. This wave of 1950′s/’60′s startups (Watkins-Johnson, Varian, Huggins Labs, MEC, Stewart Engineering, etc.) And these microwave engineers were working at startups – not large companies.

Silicon Valley

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. So that means stuff like thinking about what a business model might be, it does mean customer development. So I have a question for you, Jason.

Cofounder

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Agile Opportunism – Entrepreneurial DNA « Steve Blank

Steve Blank

JUNE 29, 2009

Since there was very little documentation my time was split between the design engineers who built the system and the test and deployment team getting the system ready to go overseas. After I was done teaching each the day, I continued to write the operations manuals and work with the test engineers. (I Are You Single? Sign me up.

Agile

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The End of Innocence

Steve Blank

AUGUST 24, 2009

If you’re a startup raising money or just want to see your name online, there’s not a better blog on the web. Reading this TechCrunch post made me remember the first time I saw someone confront a worldview they didn’t expect. Discovering that your worldview is wrong or mistaken can be a life-changing event.

Silicon Valley

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The curse of prevention

Startup Lessons Learned

OCTOBER 5, 2009

Imagine you hear from an engineer that they are worried that a certain payment subsystem is unreliable, and will therefore double-charge some customers. One way to evaluate this fear is to spend time on analysis: how many customers will be affected? To a lot of smart engineers, that sounds crazy.

San Francisco

San Francisco Architecture Lean Continuous Deployment

Lessons Learned: Sharding for startups

Startup Lessons Learned

JANUARY 4, 2009

Lessons Learned by Eric Ries Sunday, January 4, 2009 Sharding for startups The most important aspect of a scalable web architecture is data partitioning. This is true of most web application servers, caches like memcached, and all of the network infrastructure that connects them. Key-based partitioning. to store it.

San Francisco

San Francisco Architecture Startup Database

The Secret History of Silicon Valley 11: The Rise of “Risk Capital.

Steve Blank

OCTOBER 26, 2009

Communication between scientists, engineers and corporations were relatively open, and ideas flowed freely. At Stanford, Dean of Engineering Fred Terman wanted companies outside of the university to take Stanford’s prototype microwave tubes and electronic intelligence systems and build production volumes for the military.

Silicon Valley

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