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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. The Entrepreneur’s Guide is an easy read. You can imagine how well that worked. I think theyve succeeded.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

When it comes to being an entrepreneur, establishing a personal brand through a website is critical to success. If you want to compete with them, you’re going to have to develop a reputation and a strong web presence yourself. Here’s the entrepreneur’s guide to getting your first website off the ground. Custom development.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. Heres the catch.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# These hires were definitely not your standard marketing types.

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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

The large players like Alibaba, Baidu and Tencent historically would be more likely to simply copy a startup’s features than to hire their talent. Sea Turtles and VPN – the connections to the rest of the world. Almost every entrepreneur I met was using VPN to circumvent the Great Firewall. Perhaps it’s the weather.

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Two Ways to Hold Entrepreneurs Accountable (for Harvard Business.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, January 15, 2010 Two Ways to Hold Entrepreneurs Accountable (for Harvard Business Review) The next part in the series I am writing for Harvard Business Review is online. This time, Im discussing the challenge for corporate CFOs and VCs alike in holding entrepreneurs accountable. Read the rest here.