Customer Development Framework Sales Cycle Vertical 
ConversionXL
NOVEMBER 5, 2020
I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. When crafting offers like this, we rely on a messaging framework called SCQA, which stands for: Situation. Evaluation, however, implies a journey of discovery. Image source ).
www.rocketwatcher.com
NOVEMBER 8, 2010
. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.
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