Customer Development, Management, Retention and Sales Cycle

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Customer Development

Management

Retention

Sales Cycle

Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

They are gaining valuable customer data. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Every sale requires handholding and personal attention from the founders themselves. Labels: agile , customer development 15comments: Scott Shapiro said.

Customer

Customer San Francisco Lean Hockey Stick

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B

B2B Metrics Marketing Startup

StartUpRoar

Lessons Learned: Validated learning about customers

Marketing Metrics 101 for B2B Startups

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