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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Filed under: Customer Development , Lean LaunchPad , Teaching. Here’s how that happened.

Lean 316
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Prior to founding Carely , Michael Eidsaune earned his MBA in finance and spent several years in investment management, eventually earning his level 1 CFA certification. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Our revenue model was wrong.

Cofounder 143
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Prior to founding Carely , Michael Eidsaune earned his MBA in finance and spent several years in investment management, eventually earning his level 1 CFA certification. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Our revenue model was wrong.

Cofounder 120
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

They are gaining valuable customer data. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. Every sale requires handholding and personal attention from the founders themselves. (For Labels: agile , customer development 15comments: Scott Shapiro said.

Customer 167
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Much like our digital PR offering, we started with a lean operation: We used Google Sheets to manage content operations across all accounts, along with dashboards that each client had access to. niche down”). “If Image source ).

PR 120
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The Power of Reference Customers

SVPG

The downward spiral continues because the sales organization loses a lot of deals when they try to compete with a weak product. This is not a new technique, but you may recognize it as the foundation of Customer Discovery and Customer Development. I''m talking about the power of a happy, reference customer.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42