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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Lessons Learned: The lean startup

Startup Lessons Learned

I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. I also owe a great debt to Kent Beck, whose Extreme Programming Explained: Embrace Change was my first introduction to this kind of thinking. (So Labels: customer development , lean startup 8comments: Amy said.

Lean 168
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? What is customer development? I used to use $.05,

Demand 167
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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Amazon PostRank

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Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

Giving rise to three verbs: Implement (programming!) The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? How to listen to customers, and not just the loud. Were a software company, so what we do everyday is turn ideas into code. where we turn ideas into code the best way possible.

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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Amazon PostRank