Remove Customer Development Remove Sales Cycle Remove Vertical Remove Web
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. People like Web Smith from 2PM , and others in the D2C space, were advocating and sharing examples of brands who used content to build organic audiences. Most B2B buyers know this.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

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