Remove Customer Remove Differentiation Remove Intellectual Property Remove Social Network
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Traction is the new IP

Version One Ventures

Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing. Even beyond auctions and social networks, the web tends to prefer the category leader.

IP 163
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5 Unique Elements Make A Winning Selling Proposition

Startup Professionals Musings

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.

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6 Key Drivers To a Long-Term Competitive Advantage

Startup Professionals Musings

Experienced business people realize that unless you are dealing with a commodity, or customers are extremely unhappy, they won’t switch to a new alternative unless the savings are well above 20%. Here are the key ones: Real intellectual property. Lock on the market or customer base. Strong focus and differentiation.

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Investors Look for These Six Competitive Elements

Startup Professionals Musings

Experienced business people realize that unless you are dealing with a commodity, or customers are extremely unhappy, they won’t switch to a new alternative unless the savings are well above 20%. Here are the key ones: Real intellectual property. Lock on the market or customer base. Strong focus and differentiation.

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8 Reasons Online Dating Sites Are a Business Dead End

Startup Professionals Musings

For a new startup, the best way to assure survival is to file patents or other intellectual property to keep future competitors from copying your success. In reality, dating is a form of social networking, so Facebook could easily enhance their services in this direction, if the market traction of others was evident.

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Six Tips to a Sustainable Competitive Advantage

Startup Professionals Musings

Experienced business people realize that unless you are dealing with a commodity, or customers are extremely unhappy, they won’t switch to a new alternative unless the savings is well above 20%. Here are some of the key ones: Real intellectual property. Lock on the market or customer base.

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The idea is only half the battle: Stop complaining about copycats

The Next Web

From social networks like Facebook (clone: vKontakte ) to microblogging services like Tumblr (clone: Dian Dian ) to daily deal sites like Groupon (clone: Snapdeal ), to gifting apps like Wrapp (clone: DropGifts ) and online retail stores like Amazon (clone: Lazada ), the examples aren’t hard to find. The clones.