ConversionXL

NOVEMBER 4, 2011

Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. Customers often behave unexpectedly. The second reason is that you are not your customer, hence thinking customers use your site like you do will leave you in the dark. What about here?

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Hence at its highest level the metric helps you understand how much money is left on the table by your customers. You can test these to prove if they move the right levers for your customers.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 6, 2007

In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly" Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. Please check how to with Adobe's customer service or your account rep.].

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JULY 31, 2006

My personal view on why we should use Unique is that every session is not an opportunity to get a customer to hit submit order (I do realize this sounds scandalous, more so because like a majority of you I live in the world of ecommerce : ). Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

JULY 11, 2016

Either way, user feedback is not about asking your customers how to solve problems. Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys. Spying – spy on customers by putting yourself in their shoes. Can the change alter customer behavior? performance.

PPC 48

PPC Analytics Video Non-Compete 48