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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. passive intent) for other information like maps, trail reviews, and photos. For example, “portable phone charger reviews” is pretty straightforward.

Search 126
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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

In turn, we have a completely USDA organic skincare line where over 95% of all of our ingredients are organically grown plants, and each of our products is high in antioxidants (we actually measured each product!). 4- Part of my name and who we are. 14- Name that described our products. Thanks to J.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

Why should customers buy from you? In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). The basics are important (e.g.,

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. Account managers can tier customers. It’s not cheap.

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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. They read the copy and reviews, and look at the picture , all of which increase motivation.

eCommerce 115